With the rise of e-commerce and startups, it can be difficult to get your business off the ground. This blog post includes 15 essential tips for any budding entrepreneur looking to start an online store. These include market research, branding, design, and more!
E-commerce is a huge sector that is continually expanding. There are numerous platforms, websites, and business models that offer a multitude of options for entrepreneurs. With all the competition in this market, it can be difficult to get your store noticed without an innovative marketing strategy.
That’s where we come in. In this blog post, we’ll go over 15 essential tips and tricks you need to know if you’re launching or managing an online store from scratch! These tips will help guide you through setting up your storefront, building a loyal customer base, getting more traffic to your site, etc…
Tips for e-commerce startups:
Table of Contents
Use WordPress for your website development.
We hear it all the time, digital marketing is changing. Innovation in digital marketing tools is evolving day after day, digital marketers are striving to keep up with new changes while using digital marketing platforms that attract more users for their business.
WordPress is one of the most popular website development platforms nowadays. Many people use this platform because it is easy to use and is free. As digital marketers, we may use it as a digital marketing platform as well as for website design.
With free plugins such as WooCommerce, you can start selling faster from day one. Some features include being able to accept e-checks, e-payments from PayPal & credit cards as well as e-filling for your industry-specific electronic commerce site platform.
Create a business strategy for e-commerce startups.
Ecommerce startups running an online retail business through the internet is becoming more popular every day. People are making business online because business entrepreneurs know that business through the internet is cheaper and easier than any other business. People who run businesses online and they have a business plan that helps them to set up a business easily and make it successful.
A business plan is a step-by-step roadmap to maximising a startup’s potential. You can also join business communities such as Shopify and EPICOR. One thing that separates successful entrepreneurs from other businesses is that they can invest heavily in their brand’s reputation and consequently increase sales. Investing in name recognition means looking into such as sponsorship deals with bloggers and celebrities.
Invest in a mobile-friendly website.
More than 85% of all digital media time is spent on mobile devices. Make sure that your electronic commerce business has a good mobile presence.
Online merchants should be aware of the need of having a mobile-friendly website as digital media time trends continue to shift toward mobile. This is essential for any company intending to offer items or services via the internet.
Customers are quickly adopting mobile devices as their favorite way of surfing the web, and these days they expect your website to look great on any device.
If users have to pinch, zoom or scroll to view your website on their phone or tablet, it can lead to frustration and a poor user experience. That means they’re more likely to leave your website without purchasing anything.
This is bad for business. A recent study by Google revealed that half of the website visitors who are unable to access the website’s content will go elsewhere because these kinds of user experiences are frustrating.
What does this mean for Woo-commerce website owners? It means you need a website built with your customer in mind – one that adapts automatically to fit any screen size.
Having a mobile-friendly website has become an essential part of having an online retail site because many customers turn first to the web before ever setting foot in a store.
Consider the way you search online: You likely use your mobile device to compare prices, look up product specs and check availability at different retailers before deciding which website has the right price for you. If your website isn’t mobile-friendly, you’re losing customers who are shopping on their phones or tablet.
If your website is mobile-friendly, it enables customers to find what they need quickly and easily – regardless of how large their screen is. That’s why having a website that’s optimized for every screen size — desktop, smartphone, and tablet — should be one of your top priorities as a business owner.
Optimize your e-commerce business website with digital marketing.
The use of certain key phrases and words at the beginning of meta tags may help optimize your online store website with digital media marketing. Digital media marketing helps startups to have a higher ranking on Google and other search engines.
A successful ecommerce business website will not just have attractive features and content, but it should also be easily found by website users. Search engine optimization (SEO) is a marketing strategy that helps your business to be found faster by the right people.
Search engines are finally beginning to recognize new HTML improved website tags, including meta keywords and meta descriptions tags. These are just two of many tags that have been used for years to improve the SEO of an e-commerce store. However, it’s important to note that Google now says putting keywords in these tags may not help with rankings at all.
Most consumer searches for products or services online are targeted to the user’s regional area. Google is now using geotargeting to allow users to search for stores nearby. To help with the geotargeting process, businesses need Google places listings.
Also known as “local listings”, a Google places listing allows your e-commerce business to have an online presence that can be quickly found by local searchers. In addition, other features should be included in a complete digital media marketing strategy.
Facebook and Instagram ads also help to generate sales and leads for businesses. Facebook ad management is an easy process that allows buyers to find what they are looking for based on their interests, education level, age, etc.
Instagram ads are also beneficial for stores because the images are usually inspirational and aspirational. These types of ads can directly encourage clicks to websites or landing pages where products are displayed or sold.
However, these digital marketing tools should only be implemented by experienced marketers who know how to generate daily sales leads from social media content.
Make sure your e-commerce business is secure.
E-commerce security is a high priority but not all e-commerce businesses take it seriously until they lose their hard-earned money from cybercriminals.
In the past e-commerce websites using SSL certificates for e-commerce transactions, however, nowadays new SSL certificates that are called “Extended Validation” SSL certificates will give more confidence to customers as well as improve trust in your website and brand.
Customers want to make sure that when they shop online something online and provide their credit card information, that their financial transaction is secure and encrypted with either an SSL certificate or through HTTPS:// protocol depending on what type of SSL certificate you have installed on your server.
Your customers need to verify that you have an SSL certificate installed on your website. SSL certificate will encrypt the data transferring back and forth from computer to SSL certificates company’s servers so no one can intercept it in transit. SSL certificate also means that you take security seriously, which customers will appreciate and benefit from when they do business with SSL certificates companies.
Make sure your SSL certificate is up to date and that SSL certificate protocols are configured properly to support the best security practices for your site payment method. SSL certificate also needs to be installed correctly on your web server for SSL certificates to work properly when a customer visits SSL certificates websites online storefront.
Utilize email marketing for e-commerce startups.
Email marketing has been an essential part of digital marketing campaigns since the mid-’90s, and e-commerce businesses can also benefit from it. E-commerce marketers should always use email marketing to target customers. Make sure that your e-commerce business has an email sign-up available.
Email marketing involves targeting a preselected audience with email content that is usually revenue generating or informative. Content may inform people about new products, special offers, discounts, etc., to encourage visits through email links leading to web pages where they can make instant purchases to take advantage of the offer or coupon codes.
Some email marketers are concerned about spam filters designed by email providers like Gmail, Yahoo! Mail, and other digital channels but email software developers have created methods that help avoid email being marked as spam emails.
Some businesses use different email formats such as Feeds (RSS), emails with simple HTML formatting, instant messaging-style email, multimedia mail using text messages with pictures, audio and video clips embedded into plain text format called WAP Push email, email messages with text and attached files, email messages with simple email hyperlinks formatted to look like an email or email messages that can be sent using any email clients such as Gmail, Yahoo! Mail, etc.
Most email marketers use a list of targeted email contacts they have gathered from their other marketing efforts such as customer relationship management databases, websites that allow visitors to register themselves for product updates, and other information in the future through email links which the website owners put in their products pages for a fee or free of cost.
But it is recommended that businesses should not acquire email lists from third parties since they tend to be illegal lists, out-of-date, or incorrect email addresses belonging to people who solicited them.
When an email is opened, the email open rate refers to the email campaign’s percentage of email messages that are opened by recipients. A higher email open rate means more email recipients are opening email content.
Email open rates may vary depending on the email marketing strategy used. For example, email marketers who use email requests for direct sales (sales email requests sent after people opt-in to receive email updates) usually get higher email open rates than email marketers who send only email updates or announcements.
Email should be simple to read and simple to understand. Make email messages short, concise, and easy to scan for important information. Put the most important email content at the beginning of email messages.
Email marketing provides businesses with a wide range of benefits including brand reinforcement/building, increased customer loyalty, increased sales conversion rates.
Optimize your online store products.
Online marketing products should be optimized with titles, descriptions & meta tags so they are easily findable by potential buyers online. You can also offer freebies or send promotions via email through strategic product optimization.
Whether you’re selling products online, starting a blog, or creating an online magazine, product optimization is the first step towards making your online store easily found online. If your online store isn’t searchable via Google and other major search engines then it won’t be very successful at all so take the time to optimize your online marketing products today.
Product titles and descriptions are two of the most important on-page optimization factors online so never use generic terms in these areas. Instead, write compelling product titles and descriptions that clearly describe your online store.
Think about keywords that potential online buyers might use to search for your products via Google and other major search engines.
Always write product titles & descriptions online using targeted keywords so you can be found online, but make sure these keywords are still easy to read. If you stuff too many keywords into your product titles then they will become more difficult to read online and potential buyers will be put off from buying your products.
Once you’ve written product titles that are SEO-friendly then move on to writing compelling product descriptions that tell potential online buyers as much as possible about the store.
Many online stores have a large amount of information about the products they sell so make sure you write product descriptions that clearly describe each online store product. Make sure your online store product descriptions are unique for every single product you sell online.
Use customer reviews.
Customer reviews have a direct impact on conversions because they will help you win the trust of new customers. Customers rely heavily on peer recommendations before making any buying decisions online. As an entrepreneur, you need to encourage your customers to review the products they have purchased from your online store.
Utilize Social media marketing.
Brands can use digital marketing to connect with customers. Startups can reach a wider audience on Facebook, Instagram, Twitter, and Pinterest for businesses with different market niches. Social Media Marketing is the most popular digital marketing tactic used by businesses these days.
YouTube is a great channel for online businesses to use as it can help boost sales and make your products go viral. To do this, focus on one product category at a time, optimize CTR for findability & have high-quality video content that provides value to users.
Retargeting is a powerful digital marketing strategy that you can use to promote your products. You can start by creating social ads on Facebook, which is an online social media management tool. With this, you will be able to create highly targeted audience segments and re-engage existing customers. You can even create social ads that are similar to the look and feel of your website.
Another social media marketing strategy is to use YouTube ads. It’s more than just putting up a video on this channel. Make sure that you’re also optimizing for CTR so you can get more out of your social media ad spend. You should also have high-quality video content that provides value to YouTube users.
Another social media marketing strategy is to use social ads on Twitter. This social media channel can help you target customers in the U.S. and Canada, so you only pay when your ads are clicked or when they lead to conversions on your website or app. You can also use social ads to help boost awareness and target people in specific market segments.
Another social media marketing strategy is to use social ads on Pinterest. This social channel enables you to send your social media content directly to a targeted audience. You can even build custom audiences based on the group of people that like or share similar items or boards on Pinterest.
Another social media marketing strategy is to use social ads on Instagram. This social channel enables you to target people who are interested in or follow your competitors so you can promote similar products or services. You can also target people based on their location, interests, age, gender, and social affiliations too.
Another social media marketing strategy is to use social ads on Snapchat. With this platform, you can engage with more millennials as they prefer sharing stories of their everyday life using social media.
Another social media marketing strategy is to use social ads on Google. This channel can help you target customers who are searching for topics and keywords related to your business so you can promote similar products or services and increase traffic to your website. With ads on this digital marketing channel, advertisers will only pay when their ads are clicked or when they lead to conversions on their websites.
Do social media marketing using these social channels and you will be able to boost sales and make your products go viral.
Offer free shipping.
This is one of the most important tips for Startups, it is essential for improving customer satisfaction & retention rates, so your business can offer buyers free shipping every time they purchase your products.
Optimize your website with SEO.
Websites should use SEO (search engine optimization) keywords to rank higher on Google, online channels and e search engines such as eBay, Amazon & Shopify. According to the survey, most businesses expect their organic search traffic to double over the next 12 months and outrank bought or paid for listings.
Have a mobile-friendly website.
As more people use their mobile devices to shop online, mobile optimization is becoming crucial for startups, make sure that your website is mobile-friendly as this will improve as well as increase customer satisfaction rates. Businesses should use those platforms that offer mobile-friendly websites for startups.
Focus on your customer experience.
Startups need to focus on their digital marketing campaign while adding a personal touch to the entire business process will improve customer satisfaction & retention rates for entrepreneurs. A key way of adding a personal touch is by delivering products faster with better quality assurance and after-sales service.
Startups need to encourage customers to leave reviews online as this will help other potential customers make informed decisions about whether or not to make a purchase. This user-generated content will help future customers to understand the user experience of other people who have shopped at that store before.
The user experience is an important factor when it comes to online shopping business because user satisfaction directly correlates with user loyalty. One way of improving user online shopping experience is by delivering products faster.
One other factor that should be taken into consideration is the quality assurance process. This will help to improve user satisfaction and retention rates as it reduces the potential for errors, saving both time and money.
Keep your staff happy with the pay.
Entrepreneurs need to work closely with their staff members to make sure that they are familiar with the business goals & objectives. Companies should make sure they are paying their digital marketing staff for online businesses, not only does this increase productivity rates but it will also improve retention rates among employees too.
Analyse your data, then take action!
This is one of the most important tips all startups should follow. You need to analyze which digital media campaigns are working best for your business and invest more effort in digital marketing strategy that generate sales the most.
Do you want to know which digital marketing campaigns are generating the best sales for your startup? Then it’s time you analyzed those data and took action. To increase your chances of repeating success, you should learn from the methods that worked and end those that haven’t.
Data-driven decision-making is crucial for your startup’s momentum. That means you should base the development of your company on facts rather than opinions or assumptions.
You can’t expect to be successful if you don’t know which strategies are generating the best sales figures! If you are not willing to invest time into analyzing the numbers, then how do you expect to iterate your product or marketing strategies?
Data can be analyzed by using simple software tools. For example, Google Analytics shows you which of your digital marketing activities are generating the most traffic and conversions. You can use these insights to guide future efforts toward channels that are performing well.
If a channel is not working as expected, you should consider ending it instead of wasting more resources on it. That’s how you can free up more time to focus on strategies that are already producing results.
Once you have identified what works, make sure your team sticks to your business model.
As online shopping is the way of the future, entrepreneurs need to make sure they follow these essential tips for startups if they want to succeed. Some of these tips may not be directly related to your business, but they are important for improving overall customer satisfaction and loyalty rates. Just make sure you follow these tips carefully.
When it comes to ecommerce startup, there are many different strategies you can use for your online business. If you want help with marketing and advertising – we’re here to provide a free consultation!